Ep. 24: BJ Gruber: Sustainable Fitness and Social Media Success

BJ’s social media cheat sheet:

*Know who your demographic is

*Spend time and energy connecting with that demographic

*Find out what hashtags they use

*Post 8-9 of them that they use on each post

*Go into those hashtags, engage with people, like their photos, comment on their photos

To connect with BJ, check out his Instagram:


Or his website:


And to work with BJ, head to his Patreon:


Talking to Strangers, by Malcolm Gladwell